In Rincon de la Victoria, the shops are concentrated in the two districts Rincon de la Victoria and La Cala de Moral. In La Cala de Moral most of the shops are on the main road to Malaga. The large shopping center is also located here (on the motorway).
In Rincon, most of the shops are located on the seafront, on the main street Avienda de Andalucia and around the town hall / car park.
Here is a small list of the supermarkets and shops in Rincon de la Victoria and Torre de Benagalbon
Most of the shops are in the center of Rincon, around the small pedestrian zone at the town hall, Plaza Constitution (car park), Avienda del Mediterano and on the main promenade.